Michelin Philippines
Driving the growth of the Michelin brand, products and experiences in the Philippines, through strong partnerships in multiple market segments.
Michelin Philippines
Based in Metro Manila, Michelin Philippines builds on a presence that began as early as 1984 with a strong importer network. Today, we work closely with partners to bring world‑class tire technologies to the Philippines market across key mobility segments.
In 2025, we expanded beyond mobility with the launch of The MICHELIN Guide in the Philippines, reinforcing our commitment to shaping world-class travel and cultural experiences and celebrating global culinary excellence.